42 Maslak Launch Campaign

"42 Maslak" ¹ is a high-rise project in Istanbul developed by the British architectural design office, Chapman Taylor and integrated with the concept of modern art² throughout its composition. After raising a high demand from the niche target through its unique concept, 42 Maslak now owns the approach of “art” in the industry and enhances it with other services such as artfulliving.com.tr.³ The work below is the first print/outdoor ad campaign pieces that I came up with following the starting date of its property sales.

1 42 Maslak is a high-quality working and living
environment situated in the financial district, Maslak.
It contains two 42-storey towers (total height of 150m),
a 5-star hotel, 42 residential units, 57,000m²
"A++" office units, plus shopping, swimming, and
other social facilities.

2 Its concept “Artful Living” which we came up with
differentiates the complex from other conventional
projects in the industry advocating art and architecture.

3 Artfulliving.com.tr became a well-regarded art news
portal in Turkish contemporary art society in a year.

Copywriter: Cagri Uluc Kabatas, Evren Dograr
Concept, Typography: Kaan Beyhan
Art Director: Kaan Beyhan
Creative Director: Ilkay Gurpinar
Brand Team: Seda Seker, Güler Balta
Client: 42 Maslak Apartments, Bay Construction
Photography: Emre Guven, P Block Photo Production
Agency: TBWA Istanbul

↑Back to Top