This project coincided with the SolarCity company acquisition, thus I had the opportunity to collaborate with a number of new teams. As the sole Art Direction and Product Design source, I was also able to direct the product photoshoot at the launch site in Los Angeles Universal Studios.
The main component on this page was a configuration module which we went above and beyond in iterating. Also building the imagery by working with the industrial design team, wire-framing, prototyping, and communicating with the dev team was a bit of a challenge. However, in the end, it became one of the most far-reaching projects in my career.
The work at the top is the final product we launched and all the work below it is a small portion of my sketches during iteration and exploration.
The main component on this page was a configuration module which we went above and beyond in iterating. Also building the imagery by working with the industrial design team, wire-framing, prototyping, and communicating with the dev team was a bit of a challenge. However, in the end, it became one of the most far-reaching projects in my career.
The work at the top is the final product we launched and all the work below it is a small portion of my sketches during iteration and exploration.
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/20ddd6fe-4928-431c-a29f-fadbc594aaeb_rw_1200.jpg?h=77232e0485d488110680f54c27b74f64)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/64855813-aed2-418c-b6a3-2028a9869496_rw_600.gif?h=ea5a80d6891270ddcf7daa3ad17b0a78)
Below are a couple of mock-ups, hand sketches, and wireframes of more than a hundred and a half iterations I worked through during the project.
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/bcb075cc-d090-4e33-944a-866ff550f801_rw_1200.jpg?h=2e164aae7c256dc0305398c447e220eb)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/c6d93ff5-08ef-402d-8186-4a26de6f29a9_rw_1200.jpg?h=d6e140171c01fcf96d0f1a46209f3158)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/55bb14e7-1d80-42ba-befb-bc1cc817e1d5_rw_1920.jpg?h=d63c5408aab6dbe5b03bbf3380d9406f)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/0cf5788f-0393-45df-88d4-425b804a236b_rw_1920.jpg?h=8681a6727894c7760222ac9026db58ab)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/4091dc4f-a132-4941-bc5c-fe2cc4ececce_rw_1920.jpg?h=3383d921b46bf94b1de3b4838e9ae6f9)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/047d3be8-7a0a-461a-9bef-6d464b6ec73e_rw_1200.gif?h=2b91ae73dd243ad47a525f66d8594036)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/954ae2de-8c57-4110-9ce5-37d773f6b7ff_rw_1200.jpg?h=7effd8e0ec9d823091fd4a5e87708370)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/f9662e38-31f8-456b-824c-cdbe3cd0c719_rw_1200.jpg?h=7dcd446b30d393a4507ca24cc3e667ab)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/290dccf0-fd39-495b-abce-a8b3a40b42a0_rw_1200.jpg?h=742d164ee21357ce5d01eb656cac917d)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/8eae5410-cc51-4e9d-870f-34a6a8e587a8_rw_1200.jpg?h=cda33c299b477a929ae1155dda475f60)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/31c58ffc-57a1-4e7a-9a1b-451f60a0bf44_rw_1200.jpg?h=601f72b0fcdf69039c41b82671a84660)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/2913eeff-513f-492c-be86-21efe0f4f825_rw_1200.jpg?h=fb656a8c016a4812bb4d3659be7dd7cd)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/6a968a39-c285-435f-8fa2-95b96f7b0f7a_rw_1200.jpeg?h=81a92c1141d0cf722d5033aad16453ad)
![](https://cdn.myportfolio.com/3d97b78ae8af080a6333b79d6e4ce627/05a4ae07-07fc-40de-858e-d3c318ed1a02_rw_1200.png?h=f6f1e0ce6f0476e3214b301e5cec7967)