The commonly used Turkish proverb: “Hayatta en hakiki mürşit ilimdir” which means “Science (ilim) is the only mentor in life”. 
So we swapped the word “ilim” with “film” (kudos to my Creative Director Ilkay for the idea); now it means “Film is the only mentor in life”. 
This four meters long neon typography was hung across the wall of the Pre-Production Meeting Room in which we'd meet with our clients
discussing our progress and where we are at on the TV-commercial or large-scale projects before the shooting in TBWA\Istanbul.

We created a time-lapse video of our office at TBWA Istanbul, which was converted to an agency from a shopping mall. My role on this was directing the film,
designing the choreography of the camera and the distribution of the people through its timeline.
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