TV Commercial series for the lead tissue brand Selpak, whose primary product, small packages of tissues, has become the synonymous word for tissues in Turkish. Consumers refer to any small package of tissues as "Selpak" ever since it came out decades ago.
My role in this project was to come up with the narrative idea and to research & study the illustration style of the films, which could also become the illustration language of the brand. I did extensive research, categorizing the illustration world of known brands based on their abstractness. We then decided on the style with our client, and found the right illustration & character animation artists, producing the work below.
Concept: Kaan Beyhan, Emre Gökdemir Illustrator, Animator:İdil Ar Art Director:Zeynep Orbay, Kaan Beyhan Copywriter:Emre Gökdemir Group Head:Zeynep Karakaşoğlu Executive Creative Director: İlkay Gürpınar Agency:TBWA Istanbul
The Case Study looking over the animation world to be able to determine Selpak Tissue animations' look: