Selpak Tissues

TV Commercial series for the lead tissue brand Selpak, whose primary product, small packages of tissues, has become the synonymous word for tissues in Turkish. Consumers refer to a​ny small package of tissues as "Selpak" ever since it came out decades ago. My role in this project was to come up with the narrative idea and to research & study the illustration style of the films, which could also become the illustration language of the brand. I did extensive research, categorizing the illustration world of known brands based on their abstractness. We then decided on the style with our client, and found the right illustration & character animation artists, producing the work below.

Concept: Kaan Beyhan, Emre Gökdemir
Illustrator, Animator: İdil Ar
Art Director: Zeynep Orbay, Kaan Beyhan
Copywriter: Emre Gökdemir
Group Head: Zeynep Karakaşoğlu
Executive Creative Director:  İlkay Gürpınar
Agency: TBWA Istanbul

The Case Study looking over the animation world 
to be able to determine Selpak Tissue animations' look:



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