As the Sr. Art Director, my role in this project was to come up with the conceptual idea, metamorphosizing the brief points with construction materials for the goal of revealing the break-ground, sketch the concept clearly, present it to our client, and once approved, find a production agency and direct the implementation. I created the first tangible 2D sketches below to pitch the idea to our client, and above are the final results with the production team.
TV, Online Commercials
Artful Living, holistic campaign concept for 42 Maslak
Poster Design for the first Istanbul Design Biennale
Art Direction in Photo Shoots
BMW After Sales
Ojo, product & brand design