Mini Tram

When the crossover SUV Countryman came out in Turkey, our client Mini wanted to advertise its spacious interior without a lot of extra spending. My team and I first created the concept of "More People, More Mini", transforming the most traditional public transport vehicle in the crowdest part of Istanbul (which is a city of 18 million people, btw) for a day. As it turned out, everyone loved a free ride with this car for the day, and it generated great publicity, practically for free, for our client.