42 Maslak Launching Campaign

"42 Maslak" ¹ is a high-rise project in Istanbul developed by the British architectural design office, Chapman Taylor and integrated with the concept of modern art² throughout its composition. After raising a high demand from the niche target through its unique concept, 42 Maslak now owns the approach of “art” in the industry and enhances it with other services such as artfulliving.com.tr.³ The work below is the first print/outdoor ad campaign pieces that I came up with following the starting date of its property sales.

1 42 Maslak is a high-quality working and living
   environment situated in the financial district, Maslak.
   It contains two 42-storey towers (total height of 150m),
   a 5-star hotel, 42 residential units, 57,000m²
   "A++" office units, plus shopping, 
swimming, and
   other social facilities.
2 Its concept “Artful Living” which we came up with
   differentiates the complex from other conventional
   projects in the industry advocating art and architecture.


3 Artfulliving.com.tr became a well-regarded art news
   portal in Turkish contemporary art society in a year.
Copywriter: Cagri Uluc Kabatas, Evren Dograr
Concept, Typography: Kaan Beyhan
Art Director: Kaan Beyhan

Creative Director: Ilkay Gurpinar
Brand Team: Seda Seker, Güler Balta
Client: 42 Maslak Apartments, Bay Construction
Photography: Emre Guven, P Block Photo Production
Agency: TBWA Istanbul



Slimpan
2016
Identities
2014
Stencil drafts
2013
"Freedom" campaign for the newspaper "Freedom".
2013
Imperfection
2012
Some of selected posters.
2008
Renew All
2008
TBWA Istanbul, Architectural Book
2012
Tried out
2014
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