42 Maslak Launching Campaign

"42 Maslak" ¹ is a high-rise project in Istanbul developed by the British architectural design office, Chapman Taylor and integrated with the concept of modern art² throughout its composition. After raising a high demand from the niche target through its unique concept, 42 Maslak now owns the approach of “art” in the industry and enhances it with other services such as artfulliving.com.tr.³ The work below is the first print/outdoor ad campaign pieces that I came up with following the starting date of its property sales.

1 42 Maslak is a high-quality working and living
   environment situated in the financial district, Maslak.
   It contains two 42-storey towers (total height of 150m),
   a 5-star hotel, 42 residential units, 57,000m²
   "A++" office units, plus shopping, 
swimming, and
   other social facilities.
2 Its concept “Artful Living” which we came up with
   differentiates the complex from other conventional
   projects in the industry advocating art and architecture.

3 Artfulliving.com.tr became a well-regarded art news
   portal in Turkish contemporary art society in a year.
Copywriter: Cagri Uluc Kabatas, Evren Dograr
Concept, Typography: Kaan Beyhan
Art Director: Kaan Beyhan

Creative Director: Ilkay Gurpinar
Brand Team: Seda Seker, Güler Balta
Client: 42 Maslak Apartments, Bay Construction
Photography: Emre Guven, P Block Photo Production
Agency: TBWA Istanbul

TV Commercial for the modern art exhibition: Neighbours
TBWA Istanbul, Architectural Book
Business Cards for Istanbul Independent Film Festival
TBWA Istanbul, annual's cover.
Stencil drafts
A Piece of Peace T-Shirts
Green To Go
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