I served as the Art Director for BMW’s first photo shoot in Turkey since they started operating in the country early 1980's. After having great success in sales figures for several of years in a row, BMW Global decided to create a "locally" freshened look for the facelift models: 1 Series and 5 Series "Silver-Edition."
The task was to create a bit of glamourized imagery for the Spring Campaign "MayFest" involving some of Istanbul's unique locations.
In addition to coming up with the creative campaign, my role on the shoot was simply to consider the best transportation photographer within the budget, to manage the operation on the site and to lead the postproduction process finalizing the artworks. Due to the unpredictable weather conditions (as it can be seen on the snapshots below), we did outdoor, and studio shoot then merged the shots in the postproduction phase so had a better room to perfection the imagery. 
From finding the photographer to presenting the final work, the entire of the process took around three weeks. 

BMW Turkey's Afters Sales department decided to launch a new campaign announcing the price reduction on spare parts. 
After we pitched our ideas—including the one below that my copywriter and I came up with—I was also responsible for executing the work.
Prior to the shoot, we first maximized the ideas on the combinations of various “charming spare parts” and beautiful models having them use the spare parts as their daily routine accessories. Then we could minimize the number of the ideas to three heroes through the preproduction meetings based upon whether they are practicable.
We already had the exact lighting and the emotion of the color scheme in mind. Then the only job left was finding the suitable photographer and models within the least budget. So our production department helped us find the most "charming" models and the photographer asking my consideration on each step and the photographer Tolga Turk executed the shoot. 
It was one of the projects we all really enjoyed.
Back to Top