I art directed BMW's first photoshoot in Turkey since they started operating in the country early 1980's. After having success in sales figures for several years in a row, BMW Global decided to create a "locally" freshened look for the facelift models: 1 Series and 5 Series "Silver-Edition." The task was to incorporate Istanbul's unique backplate into the campaign, glamorizing the Spring Campaign "MayFest".
In addition to coming up with the creative campaign, my role on the shoot was to hire the right transportation photographer within the budget and to direct the shooting the site, as well as to lead the postproduction. Due to the unpredictable weather conditions (as it is on the snapshots below), we first shot the car outdoor and did a studio shooting, merging the shots in the postproduction, so we had a better room to perfect the imagery.
From finding the photographer to presenting the final work, the entire process took around three weeks.