In 2014, I art directed BMW's first photoshoot
localized in Turkey since they started operating
in the country early 1980's. 
BMW After Sales
The photoshoot below was produced for BMW Turkey's Afters Sales department to announce the price reduction on parts to attract customers to original products. 
Coming up with the creative idea required a separate art direction pitch along with the conceptual design to demonstrate the production's feasibility. We also researched for a good photographer with both on a automative and fashion expertise and worked with the talented artist Tolga Turk. ​​​​​​​
42 Maslak Launch
Campaign Photoshoot
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