Selpak, Tissues

TV Commercial series for the lead tissue brand Selpak whose name has become synonymous its primary product, small packages of tissues. Consumers refer to any small package of tissues as "Selpak" ever since it came out decades ago.

Concept: Kaan Beyhan, Emre Gökdemir
Illustrator, Animator: İdil Ar
Art Director: Kaan Beyhan, Zeynep Orbay
Copywriter:
 Emre Gökdemir
Group Head: Zeynep Karakaşoğlu
Executive Creative Director:  İlkay Gürpınar

Agency: TBWA Istanbul

The Case Study looking over the animation world 
to be able to determine Selpak Tissue animations' look:
Art Direction in Photo Shoots
2012
Any Perk Interactive E-Book
2014
Imperfection
2012
HAPPY FIRST BIRTHDAY ASHLEY!
2012
Tried out
2014
TBWA Istanbul, Architectural Book
2012
42 Maslak teaser online & press campaign.
2011
Green To Go
2015
Stencil drafts
2013
Nextbus
2016
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