TV Commercial series for the lead tissue brand Selpak whose name has become synonymous its primary product, small packages of tissues. Consumers refer to any small package of tissues as "Selpak" ever since it came out decades ago.
Ülker İçim, White Filtered Cheese
TV Commercial for the well-known family cheese brand Ülker İçim.
To convey the message "More People, More Mini", we transformed Turkey's most traditional public transport vehicle, the famous Istanbul Tram to MINI Countryman and blew people's mind for a day.
Selpak Paper Towels
TV Commercial to raise awareness of using paper towels in the bathroom for the most well-known paper towels brand Selpak.
TV Commercial for the largest electronic retail store chain that conveys the message "How our tech shopping life was different before than Teknosa" by portraying an obsolete home appliances seller in an old-fusty shopping mall in Istanbul.
TV Commercial for the modern art exhibition: Neighbours
Istanbul Modern aka Istanbul Museum of Modern Art presented 'Neighbours' which means 'Komşular' in Turkish - Contemporary Narratives from Turkey and Beyond, an exhibition that investigated contemporary art practices in Turkey and the surrounding region. The exhibition brought together artists from neighboring geographies that have historical, political, and cultural ties with Turkey including the Balkans, the Caucasus, and the Middle East, etc.
Artful Living. 42 Maslak's concept.
In the beginning there was an invitation for launching assembly of the project designed with artistic illustrations. After I’ve designed the invitation, our strategy team and us determined the strategy of 42 Maslak: Artful Living. After the decision we created everything about the campaign as stick to the concept. 3rd prize at Global TBWA Disruption Awards.
The first Istanbul Design Biennial's Poster
Designing the first International Istanbul Design Biennial’s poster is one of the works I am most proud of. The theme of the biennial was “Imperfection”. After multiple controversial pitches we were unable to agree on a work with the biennial’s committee & curator. Ultimately my executives decided to have me undertake the entire project. The goal was designing a poster as loud and clear as possible without being cluttered. Since it was a biennial where tons of artwork and design pieces were exhibited, it was supposed to be a very absolute and stripped-down design. The best way I could do this was to eliminate unnecessary colors. It became a black/white poster with the biennial’s own color “orange”. The other crucial point was finding a way to solve the problem of how “design” and the “intricate structure of Istanbul” could be merged and visualized on this poster. After working on an expansive variety of options and playing with the typography (İstanbul Tasarım Bienali - Istanbul Design Biennial) for a considerable amount of time, I was able to attain the work below which was also accoladed in variety of platforms. Finally, the artwork below was approved along with other options I designed. It was published and used country-wide. It was also featured in major cities in Europe. After all the presentation and implementation processes, I realized that I designed over two hundred drafts to reach the best result and I decided to make a video illustrating the design process I had gone through. Please also see the video below.
Some of the small work that I provided to trig up my environment.