BMW Turkey's Afters Sales department decided to launch a new campaign announcing the price reduction on spare parts.
After we pitched our ideas—including the one below that my copywriter and I came up with—I was also responsible for executing the work.
Prior to the shoot, we first maximized the ideas on the combinations of various “charming spare parts” and beautiful models having them use the spare parts as their daily routine accessories. Then we could minimize the number of the ideas to three heroes through the preproduction meetings based upon whether they are practicable.
We already had the exact lighting and the emotion of the color scheme in mind. Then the only job left was finding the suitable photographer and models within the least budget. So our production department helped us find the most "charming" models and the photographer asking my consideration on each step and the photographer Tolga Turk executed the shoot.
It was one of the projects we all really enjoyed.